- Who is this post for? Anyone who has a passion for the Arts
- What does it discuss? Google’s new partnership with 60 global performing arts institutes
- How does it benefit you? Because you can’t make it to every event you want to!
Google just made it possible for you to take a seat at some of the world’s most celebrated arts venues without leaving your own living room.
Earlier this week the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to audiences online, including the American Ballet Theatre, Carnegie Hall and the Royal Shakespeare Company. As with over 360-degree view experiences online, you will have control of what you see.
The goal of the Institute is to bring the arts to people who might not otherwise have access to or be able to afford trips to world-famous museums, operas, symphonies, plays etc. It would seem arts institutions are beginning to realise that while technology will never be a replacement for the real thing, it may well inspire new generations to become interested in the arts or monetise the interest of those who can’t make it to the performances because of logistics, finances or demand.
“It’s going to transform the role of the arts in society,” said Clive Gillinson, executive and artistic director of Carnegie Hall, during Google’s announcement earlier this week, “and to us that’s what matters the most.”
Take a look at one of the first videos from the project—the Philadelphia Orchestra playing Carnegie Hall:
Google isn’t the only one trying to open the world of the arts to the masses with technology. Just last month, The Lion King on Broadway released its own 360 degree video experience.
Better 