- Who is this post for? Anyone working in a creative or marketing role
- What does it discuss? It’s a reaction to the commonly held notion that robots will only replace manual, repetitive labour
- How does it benefit you? Fresh perspective
We have written about automation of jobs quite a bit recently and I’m sure we will continue to do so as theory becomes reality. However, after a colleague said that this wasn’t relevant for anyone who ‘thinks up stuff’ in the creative industries, I felt compelled to post a link to a provocative article from Nick Clark, executive creative director of The Partners, a leading brand strategy and design agency.
Maybe my colleague might think again after reading this. The article’s conclusion appears to be that machine learning can learn to produce creative work, so maybe the human role is to guide its direction and output in the first place. What are your views?
Better 