It’s Christmas time so the body of disappointing advertising on London Underground is firmly on the rise! This week it’s the unfortunate turn of Acer to feature in our spotlight.
This bit of kit is a ‘convertible laptop’, i.e. a device that provides the computing power of traditional laptop but the ‘hands-on’ experience of a tablet. The first question I therefore have as a potential user is “OK, how might I use this, in what situations?”
The first questions are categorically not “does it have a 360° dual-torque hinge design?” or “does it have a Corning Gorilla glass panel?” because I don’t even know what they are. But that’s what you’ve taken up your ad copy telling me Acer. Sigh…
Better 